Statements from the Industry

Statements from the Industry

“I like to use the Directory when I’m looking for fresh talent. The online site is particularly useful because the work is updated all the time”

Manny Velez • Deputy Art Director
The Wall Street Journal

“Since I still assign illustration for PRINT, it’s great to see a PRINTED thing. I flip through and tag stuff with stickies.”

— Audrey Razgaitis • Freelance Art Director
New York Times

“The Directory is an invaluable reference when we are planning an illustrated piece. Quite often we go to it with a preconceived idea of what we think we want and come away from it with fresher and more creative solutions. We look forward to the times we get to collaborate with outside illustrators.”

— Elizabeth Nelson • Sr. Director/Communication Design
John G. Shedd Aquarium

“We use only custom illustration and I am a big fan of the Directory of Illustration. I love it!”

Susan Bell • Freelance Art Director
Susan Bell Design

“The Directory of Illustration is a convenient and valuable tool for finding illustrators and sharing with other creatives.”

Rachel Max • Director of Art Production
MRM / McCann

DI is a great way to quickly find artists with specific styles.”

Renee Hodges • Freelance Art Buyer & Producer

“I enjoy being able to tag up illustrators I like, and its nice to be able to go back and reference it any time.”

— Kelly Mcguire • Associate Art Director Digital
Victoria’s Secret

“A wonderful resource to find top-notch talent.”

Lenny Hickey • VP Creative Director
Area 23

“There is great value in having reference books on your shelf as a direct resource to hire illustrators and the Directory of Illustration fills that need perfectly.”

— Rusty Williams • Commercial Photographer
Rusty Williams Photography

“I like to use both the Directory of Illustration and directoryofillustration.com. There is a wealth of talent and I can find what I’m looking for on any particular subject.”

Jill Turney • Designer & Co-Founder
Fialina Design Studio

“I reference the Directory every time I need an illustrator.”

Debrah Kaiser • Senior Design Manager
William H. Sadlier, Inc.

“Amazing collection of artists in one place. It also gets the team excited about using illustration in our current and future projects.”

— Eric Einwiller • Design Director

“It’s a great reference. I see illustrators I know and find new illustrators.”

— Marti Golon • Art Director
Reader’s Digest

“Having an abundance of styles and names in one place is very helpful. The Directory offers a high level of talent.”

Lisa Matthews •  Freelance Senior Art Producer

“The Directory of Illustration is one of my favorite resources for finding illustrators.”

Scott Lacey • Senior Photo Editor
Hearst Magazines

“The directoryofillustration.com website is my ‘go to’ source for researching styles and finding illustrators for our projects.”

Stanise Richardson • Independent Representative

“The Directory of Illustration is an excellent source for finding artists. I refer to it often when projects are starting up and I tag artists for future possibilities as well.”

Trisha Masterson • Senior Media Manager
Oxford University Press

“I use the Directory of Illustration as a reference each time I need to assign projects or suggest an illustrator to a co-worker. It’s a must-have tool.”

Monica Alverca • Associate Art Director
Time Inc.

“The Directory offers quality talent and a variety of styles, making my search task a pleasure.”

Yvonne Silver • Supervisor of Art Buying
Houghton Mifflin Harcourt Publishing

“The Directory of Illustration is an extremely valuable resource for finding the right artist for our projects. It allows me to browse art quickly, tag for later reference and then share it with our team.”

Morgan Bramlet • Principal
Blue Fusion Creative & Marketing

“I find it easier to find an artist using print compared to online. Usually I find artists in the Directoryand then look them up online to get more information on them.”

Carolyn McClain • Art Director
Crain’s New York Business

“The Directory is a good collection of talent all in one place. The fewer places I can visit to find the talent I need, the better.”

Ethan David Kent • Experience Design Director

“The Directory of Illustration is so helpful and valuable. I love the printed book and the online equally. Your site is so inclusive and user-friendly — probably the #1 “go to” site for me.”

Karen Arneson • Group Manager, Art Buyers
Houghton Mifflin Harcourt Publishing

“The Directory is one of the first places I turn when developing a project’s visual style. I do a lot of digital work, but I still prefer the tactile nature of the Directory — flipping through pages, it’s easy to share or tag images for future reference.”

Mike Daitch • Group Creative Director
The VIA Agency

Directory of Illustration is one of my top resources for finding illustration artists.”

Jigisha Bouverat • Owner, Agent
Jigisha Bouverat Collective

“Definitely my go-to book for finding the right illustrator for the job. Beautifully printed and great selection of illustrators of varying styles.”

— Stacey Shea • Graphic Designer
Lockton Companies

“Both the Directory of Illustration book and the website are valuable resources for our agency, and are used frequently.”

— Don Fibich • Principal
Red Phone

“Provides the serendipity of discovering something I didn’t know I was looking for. The ability to be inspired by what’s possible rather than having to pre-form a query to a website.”

— Kris Sullens • Art Director
JW Morton & Assoc.

“We mark the work in which we have interest, and when we have a project, it is part of our resource pool. Often, our projects take years to conceptualize, produce, and complete, so that even if we have not hired a particular illustrator when we are immediately interested, we keep the work in mind for possible future projects.”

— Maria Nicotra • Art Director
Gingerbread Publishing House

“The Directory of Illustration is a valuable resource for me when looking for the right illustrator(s) for the job.”

— Diane Becker • Production Manager
Rainbow Educational Concepts

“I found several online artist reps through your book and it was a very valuable resource to me in looking for children’s illustrators. I have commissioned several illustrators featured in your book.”

— Ashley Schrock • Creative Director
Barbour Publishing

“Love using this book as a resource. It really comes in handy when I’m trying to find new illustrators for our publication.”

— Erin Lucas • Freelance Graphic Designer
Erin Lucas Design

“Printed directories are crucial when our Creative Director is searching for a new illustrator/style for a commissioned piece. Your parameters are wide open on how to interpret the concept, so flipping through a directory can lead you in unexpected directions.”

— Holly Hagen • Owner
Creative Capes

“The Directory of Illustration has connected me to several artists who have elevated the quality of our publication. The Directory is invaluable in presenting a quick snapshot of the artistic styles of illustrators that are suitable to specific stories that we publish. I don’t believe I would have been aware of their talents and availability without such a resource.”

— Luke Duran • Art Director
Montana Outdoors Magazine

“Since the very beginning of my career, I have used the Directory of Illustration to help me find artists that would be best suited for our projects. The printed book is vibrant and the samples have always reflected a true representation of the artists’ work. I also regularly use the online directoryofillustration.com. It is very helpful to be able to search for specific types of art using the top illustration keywords, alphabetical artist search, and the online Browse the Book. The newer Artists’ Blogs feature is also very nice. Thank you for being such a valuable resource!”

— Karen Arneson • Group Manager, Art Buyers
Houghton Mifflin Harcourt Publishing

“I still find an actual book a much easier and enjoyable way to relatively quickly source styles and illustrators.”

— Mike Daitch • Group Creative Director
The VIA Agency

DI is a great resource for beginning a search for a specific style. From there I usually turn to the web.”

Scott Piehl • Director Design

“Always love seeing new folks in the Directory.”

Scott A. Davis • VP Creative Director
AARP Magazine

“I like that the Directoryofillustration.com site is simple and user friendly.”

Laura Tamburino • Freelance Art Producer

“I have an expanded mandate to assist with finding new talent and will definitely use DOI and online animation clips in the future.”

Tara Browne • Assistant to CEO
Ascentria Care Alliance

“It is the go to directory.”

Bob O’Connell • Senior Designer
The Vitamin Shoppe

“The Directory is always a good place to start when researching illustrators.”

Hannah Fichandler • Senior Art Director
Taylor Design

“I find the Directory of Illustration to be a valuable source – and I do like having a book where I can tag illustrators & quickly show artist samples/styles to designers.”

Kathi Gulotta • Senior Photo Editor/Art Buyer
Houghton Mifflin Harcourt Publishing

“It’s a great source for finding quality illustration”

Patti Zarkin • VP Sr. Art Producer

DI is a great value to me to find new artists or see new work from veteran artists.”

Daniel Gray • Creative Director
Dailey & Associates

“I like having a wide array of illustrators to look at for any particular project that I’m art directing. The Directory has that, in its book and website.”

Jill Turney • Freelance Art Director

“I like being able to flip through the DI book before checking online. When I look for an illustrator, I always start with the printed book first and mark a few. Then I go to websites and find more examples of the artists’ work to see if they are right for the job.”

Elaine Leung • Senior Designer
Annexus Group

“I appreciate that the Directory has a broad range of talent since I am always trying to discover new talent for kids book to shake things up.”

Marijka Kostiw • Art Director, Associ. to the Creative Director
Scholastic Inc.

“The Directory of Illustration is a wonderful resource to find artists and I’m always excited to receive a new copy to see all of the great work.”

Micheal Dashow • Art Director
Waffle Evil Games

“It is a good source to see what’s new out there, to introduce new talent, and to see some old favorites as well.”

Kevin Dickerson • Creative Director
Magnet Theory

“The Directory gives me a broad selection of illustrators in one place.”

Christy Caldwell • Media Researcher
National Geographic Learning/Cengage Learning

“Great resource. I’ve been using it for years!”

Bryan Katzel • Design Product Lead & VP of Product Development
Schylling Inc.

“With many different brands to design for, I’m always looking for a varied selection of illustrator styles. The Directory of Illustration provides that to me.”

Joshua Brown • Creative Director
Newport Harbor Corp.

“The DI website is very well organized and easy to use. Helpful for seeing a broad range of styles.”

Daniel Thompson • VP Art Supervisor
Havas Life Metro

“The Directory of Illustration is fabulous and the ability to search online by subject, style and/or medium is an invaluable resource.”

Ashley Woods • Founder & Creative Director
Maker 23

“It is always great to have a source to go directly to when seeking out artists for specific projects.”

Jennifer Entman • Art Buyer
Torre Lazur McCann

“It’s always a good resource when I’m looking for an illustrator.”

Scott Loftus • Creative Director
ICF Next

“After 5 years, I still go to Directory first because it houses the largest amount of rep agencies, illustrators and independent illustrators.”

Angela Harrold • Freelance Media Research Dept Manager

“Great reference tool for national searches of illustrators and for seeing current trends in illustration technique”

Chuck Repede • Sr. Art Director
Hitchcock Fleming & Associates

“It’s a rich resource when I’m stuck trying to find the right illustrator or style.”

Brandon Scharr • Senior Designer
Wray Ward

“The Directory of Illustration not only works, it works GREAT! I got a very nice assignment to do several portraits for the September issue of Smithsonian Magazine. I always ask new clients where they happened to come upon my work and they said it was through the Directory of Illustration.

I’m really impressed! This is after only about a month on the Directory of Illustration website, and before my page in the book has even come out!

And that’s not all; I’ve been contacted by a few people who have seen the portraits in Smithsonian, about commissioning portraits. So, yup, Directory of Illustration works great!”

Zina Saunders

“The Directory of Illustration is a very cost-effective way for us to promote our artists. We get great work from our presence in the book and a lot of referral traffic from DirectoryofIllustration.com. The staff is wonderful to work with and the web portfolio is easy to maintain. We love the Directoryprogram.”

— Piper Smith
Lindgren & Smith

“I’ve been advertising in the Directory of Illustration since 2008. Now I have an impressive and extensive client list that continues to grow due to the exposure from the book and website. Advertising with the Directory always pays for itself, and then some. It’s such valuable resource for the industry and I look forward to the next big illustration project.”

— Traci Daberko

“My wife, Eve Steccati, and I are both illustrators. For many years, we have been marketing our work in the Directory of Illustration. At the beginning of last year I decided to focus on sending out emails and direct mail instead of print advertising. However, I was bombarded with jobs for 15 large illustrations that were linked directly to my previous year’s print and web advertising with the Directory. I quickly decided to advertise in DI again.”

— Ron Tanovitz

“We’ve had a record year, thanks in no small part to our ongoing participation in the Directory of Illustration. We have a substantial block of pages, giving each artist ample space to effectively represent their work. The program has given our artists the quality of global exposure they need in today’s marketplace.”

— Andrew Coningsby

“The illustration market has been assaulted by microstock and royalty free imagery over the past five years, forcing the best of artists to re-evaluate their marketing plans for survival. In this critical environment, the obvious choice for me and the artists I represent is the Directory of Illustrationbased on its proven superior ability year after year to attract high quality, high paying assignments.”

— David Goldman
David Goldman Agency

“The Directory of Illustration has been an amazing boon to my business. After spending years on the fence about whether to advertise, I finally took the leap and have now had inquiries from top ad agencies, major apparel companies and editorial publications that were off the radar of my mailing list subscription. The Directory has paid for itself many times over – I could kick myself for waiting so long to do this!”

— Amy DeVoogd

“It is always a wonderful surprise to pick up the phone and hear, “I just saw your work in The Directory.”

— Carla Bauer

“On the rare occasions my calendar isn’t booking up as solid as I like it, I’ve signed up for the Featured Artist promo and gotten timely responses. The cool thing is that after nailing their assignment, I’m on their radar. When they need a complex infographic or informational illustration, I’m on their short list of artists to give future assignments to. That’s the kind of client I love. The Featured Artist promo has proven to be a simple, yet effective marketing tool.”

— Don Foley

Over the past 40+ years we have connected thousands of artists with qualified art buyers. Online and in print, we put you everywhere you need to be to reach clients* like these:

A&E / AARP Magazine / Adidas / American Express / Apple / AOL / AT&T / Bank of America / Barnes & Noble / Bayer / BMI Music / Burger King / Carnegie Museum / Children’s Television Workshop / Cliff Bar / Cline, Davis & Mann / Common Health / Corona Beer / Disney / E-Bay / Environmental Defense Fund / Esquire / Fisher-Price / Florida Lottery / Frito-Lay / Gorton’s Seafood / HarperCollins / Hasbro / Health Net / Houghton-Mifflin / Hyatt Hotels / Kimberly Clark / Klutz / Intel / Ladies Home Journal / Leap Frog / Los Angeles Times / Lucasfilm / Macy’s / Mattel Toys / McGraw-Hill / MGM Grand Hotel / Microsoft / Miller Beer / National Geographic School Publishing / National Geographic / National Public Radio / Nestle / New York Times / Nickelodeon / Oxford University Press / Papyrus / Patagonia / Paramount Pictures / Pearson Educational Publishing / Penguin Books / Pepsi / Pizza Hut / Playboy / Publix / Ralston-Purina / Random House / Rodale Press / Scholastic / Sheraton Hotels / Simon & Schuster / Subway / Taco Bell / 3M Company / Timex / Toys R Us / T. Rowe Price / Tyson Foods / Uniroyal / U.S. News & World Report / Vanity Fair / VH1 / Volkswagen / Volvo / Wall Street Journal / Walt Disney Company / The Weekly Standard / Wells Fargo / Westin Hotels / Wired Magazine / Wonder Bread / World Wildlife Fund / Yardley / Ziff Davis Media

* These are just a few of the companies that use the Directory of Illustration to find talent.

Join WORKBOOK’S Directory of Illustration 2025

  • Immediate online promotion upon reservation.
  • Active portfolio for up to two years through December 2025.