fbpx

Build Your Career with WORKBOOK & Directory of Illustration

Emerging or Established, We’re Here for You!

Build Your Career with WORKBOOK & Directory of Illustration. Emerging or Established, We’re Here for You!

Heidi Goverman

Senior VP, Development and Client Relations
Heidi.Goverman@workbook.com / (323) 769-3116

Heidi Goverman began her tenure with Workbook in 2014 as the West Coast Regional Representative and is now Senior VP of Development and Client Relations. At Workbook Heidi introduced the popular portfolio events, produces panel events as well as the Workbook webinars Where Are We Now series and Minding Your Own Business.

She started as the Director for APA Los Angeles where she fell in love with supporting commercial artists and anything to do with helping them market. She is originally from North Salem, a super small town just north of NYC filled with apple orchards and horse farms. She moved to Los Angeles in 1993, fell in love with the weather and easily learned to live without snow. Heidi is a talker but also a good listener who likes to solve problems and connect people.

Schedule a free consultation and we’ll cover topics such as:

  • Displaying your work to its best advantage
  • Fine-tuning your approach to marketing and self-promotion
  • Improving your use of SEO techniques
  • Reviewing your artwork: its style, sustainability, and marketability
  • Providing a breakdown of what buyers will expect to see in your portfolio

Tell me a little about yourself and what you’re looking to accomplish, and I’ll take it from there!

I look forward to meeting you.

Schedule a Free Consultation

For over 40 years, WORKBOOK and the Directory of Illustration have been at the forefront of the commercial art industry. We’ve now joined forces to combine our expertise and offer you unparalleled platforms to showcase your talent.

For over 40 years, WORKBOOK and the Directory of Illustration have been at the forefront of the commercial art industry. We’ve now joined forces to combine our expertise and offer you unparalleled platforms to showcase your talent.

In Print

Our museum-quality printed WORKBOOK’S Directory of Illustration is a welcome change for creatives who spend most of their time staring at a screen. With the book, they can leisurely peruse the pages for inspiration and tag artists for future projects.

Online

Why limit yourself to one portfolio platform? With us, your illustrations and animations will grace both www.workbook.com and www.directoryofillustration.com platforms, giving you twice the visibility at no extra cost.

Social Media

We promote artists individually and as a group, sharing your successes and most innovative work on our social platforms. We encourage you to send us recent images and news anytime to broadcast on our Instagram, Facebook, LinkedIn, and X feeds.

Email Marketing

Focused on what is important to creative buyers. Our various eBlasts are distributed to tens of thousands of qualified buyers weekly, and bi-monthly.

In Print

Our museum-quality printed WORKBOOK’S Directory of Illustration is a welcome change for creatives who spend most of their time staring at a screen. With the book, they can leisurely peruse the pages for inspiration and tag artists for future projects.

Online

Why limit yourself to one portfolio platform? With us, your illustrations and animations will grace both www.workbook.com and www.directoryofillustration.com platforms, giving you twice the visibility at no extra cost.

Social Media

We promote artists individually and as a group, sharing your successes and most innovative work on our social platforms. We encourage you to send us recent images and news anytime to broadcast on our Instagram, Facebook, LinkedIn, and X feeds.

Email Marketing

Focused on what is important to creative buyers. Our various eBlasts are distributed to tens of thousands of qualified buyers weekly, and bi-monthly.

The Power of Print

In January 2025, we’re publishing “WORKBOOK’S Directory of Illustration 2025” for the world to see fresh talent and established brilliance. This collaborative compendium will reach over 10,000 creative decision-makers, offering you a chance to shine. Whether you’re a budding illustrator or a seasoned pro, this is your canvas.

The Power of Print

In January 2025, we’re publishing “WORKBOOK’S Directory of Illustration 2025” for the world to see fresh talent and established brilliance. This collaborative compendium will reach over 10,000 creative decision-makers, offering you a chance to shine. Whether you’re a budding illustrator or a seasoned pro, this is your canvas.

Two Websites = Double the Exposure, Double the Impact

Why limit yourself to one platform? With us, your portfolio will grace both www.workbook.com and www.directoryofillustration.com, giving you twice the visibility at no extra cost.

Two Websites = Double the Exposure, Double the Impact

Why limit yourself to one platform? With us, your portfolio will grace both www.workbook.com and www.directoryofillustration.com, giving you twice the visibility at no extra cost.

Workbook.com is the leading creative resource for photography and illustration portfolios, cutting-edge marketing tools, and industry contacts.

DirectoryofIllustration.com features thousands of illustrations from hundreds of the best illustrators working today. Quickly search and easily find the illustration talent you need.

A Complete Multi-Channel Marketing Program

Most artists know they need to be active on all fronts with their marketing but don’t know where to start or have time to develop and maintain a consistent plan. Our complete (non-commissioned) marketing program continuously promotes you through multiple channels. Each channel works together to support the other and increases your visibility for maximum exposure.

  • MUSEUM QUALITY PRINTED BOOK
  • ONLINE PORTFOLIO PLATFORM FOR FINDING ARTISTS
  • SOCIAL MEDIA PARTNERS & COLLABORATION
  • TARGETED EMAIL MARKETING
  • BLOG & EDITORIAL FEATURES
  • ADVERTISING IN LEADING INDUSTRY SOURCES
  • DIRECT MAIL RETARGETING AN ENGAGED AUDIENCE
  • MARKETING CONSULTATIONS WITH DEDICATED EXPERTS

Most artists know they need to be active on all fronts with their marketing but don’t know where to start or have time to develop and maintain a consistent plan. Our complete (non-commissioned) marketing program continuously promotes you through multiple channels. Each channel works together to support the other and increases your visibility for maximum exposure.

  • MUSEUM QUALITY PRINTED BOOK
  • ONLINE PORTFOLIO PLATFORM FOR FINDING ARTISTS
  • SOCIAL MEDIA PARTNERS & COLLABORATION
  • TARGETED EMAIL MARKETING
  • BLOG & EDITORIAL FEATURES
  • ADVERTISING IN LEADING INDUSTRY SOURCES
  • DIRECT MAIL RETARGETING AN ENGAGED AUDIENCE
  • MARKETING CONSULTATIONS WITH DEDICATED EXPERTS

Flexible Packages for Every Artist

Whether you’re just starting out or have years of experience under your belt, we have a package tailored for you. From online portfolios to print ads, choose what suits you best.

Tools Tailored for Your Success

From tagging your work for optimal search engine visibility to showcasing your projects in our Job Showcase, we’ve got the tools to boost your career. Plus, our Featured Artist Spots and social media channels are always hungry for fresh content. Send us your latest creations, and we’ll make sure they get the spotlight they deserve.

Exclusive Opportunities Await

Our partnerships, like the ones with AdWeek and the Association of Illustrators in the UK, open doors for you across the globe. Dive into niche markets, explore new avenues, and let your art travel places.

In advertising, it is well known that it takes 5 to 7 impressions for people to remember a brand — and it also t akes a diversity of channels.

WORKBOOK’S Directory of Illustration 2025

Reserve your spot, and let’s start showcasing your talent to the world.

ONLINE STANDARD

Two Online Portfolios + BONUS Two-Images in Print

$115

12-PAY MONTHLY ($1,380 Annually)
or

Save 10% Pay-In-Full at Reservation $1,242

Workbook's Directory of Illustration 2025

TWO-IMAGES on #LeadWith Pages

Workbook.com (Standard Online Portfolio)

8 SPECIALTY & 3 CUSTOM GALLERIES

(12-Month Term)

DirectoryofIllustration.com

60-IMAGE ONLINE PORTFOLIO

(12-Month Term)

FEATURED ARTIST SPOTS
DirectoryofIllustration.com Home Page

$87.50 per Month




ADWEEK ARTIST HIGHLIGHT
$250 per Highlight

Workbook.com Elevated Online Tier
$40 per month

WORKBOOK INSTAGRAM TAKEOVER
$200 Per Day

WORKBOOK RADIO PODCAST INTERVIEW
$200 per Interview

WORKBOOK InFocus Email
$200 per Email

WORKBOOK Weekly Email
$100 per Email

SOCIAL #CAMPAIGNS
Included

BLOG & EDITORIAL FEATURES
(RSS & Artist Submitted)
Included

CO-BRANDED EMAIL OPPORTUNITIES

CO-BRANDED
DIRECT MAIL RE-TARGETING
OPPORTUNITIES

Limited Availability

CO-BRANDED 12-ARTIST
COMMUNICATION ARTS BACK COVER
ADVERTISING OPPORTUNITY

($600 
Additional Cost)


FEATURED PAGE

PROFESSIONAL PAGE DESIGN

Included

Home Page

FEATURED JOB SHOWCASE

Always Included

DEDICATED EXPERT
PORTFOLIO & MARKETING CONSULTANT

Always Included

PRO SINGLE-PAGE AD

+ Two Online Portfolios, DXE & More

$225

12-PAY MONTHLY ($2,700)
or
Save 10% Pay-In-Full at Reservation $2,430

WORKBOOK'S Directory of Illustration 2025
SINGLE-PAGE PRINT AD
($3,000 per page)
($2,700 per page)

Workbook.com (PRO Online Portfolio)

10 SPECIALTY & 3 CUSTOM GALLERIES

through December 31, 2025

DirectoryofIllustration.com

100-IMAGE ONLINE PORTFOLIO

through December 31, 2025

DOUBLE-BONUS

RESERVE by March 17, 2024
TWO-FREE 
FEATURED ARTIST SPOTS
DirectoryofIllustration.com Home Page

($175 value)

BONUS

RESERVE by May 2, 2024

ONE-FREE FEATURED ARTIST SPOTS
DirectoryofIllustration.com Home Page

($87.50 value)

WORKBOOK

Dynamic EXperience Edition (DXE)

Three (3) Slide SCREEN

 theAOI.com/folios
ONLINE PORTFOLIO
Included

ADWEEK ARTIST HIGHLIGHT
$250 per Highlight

Workbook.com PRO Prominent Online Tier
Included

WORKBOOK INSTAGRAM TAKEOVER
Available

WORKBOOK RADIO PODCAST INTERVIEW
Available

WORKBOOK InFocus Email
Available

WORKBOOK Weekly Email
Available

SOCIAL #CAMPAIGNS
Included

BLOG & EDITORIAL FEATURES
(RSS & Artist Submitted)
Included

CO-BRANDED EMAIL OPPORTUNITIES

CO-BRANDED
DIRECT MAIL RE-TARGETING
OPPORTUNITIES

Limited Availability

CO-BRANDED 12-ARTIST
COMMUNICATION ARTS BACK COVER
ADVERTISING OPPORTUNITY

($600 
Additional Cost)

OPTIONAL ONE-PAGE

PROFESSIONAL PAGE DESIGN SERVICE

($275 Additional Cost)

Home Page

FEATURED JOB SHOWCASE

Always Included

DEDICATED EXPERT
PORTFOLIO & MARKETING CONSULTANT

Always Included

PRO+ TWO-PAGE SPREAD AD

+ Two Online Portfolios, DXE & More

$335

12-PAY MONTHLY ($4,020)
or
Save 10% Pay-In-Full at Reservation $3,618

WORKBOOK'S Directory of Illustration 2025
TWO-PAGE SPREAD PRINT AD
($2,280 per page)
($2,010 per page)

Workbook.com (PRO+ Online Portfolio)

10 SPECIALTY & 3 CUSTOM GALLERIES

through December 31, 2025

DirectoryofIllustration.com

200-IMAGE ONLINE PORTFOLIO

through December 31, 2025

QUADRUPLE-BONUS

RESERVE by March 17, 2024

FOUR-FREE FEATURED ARTIST SPOTS
DirectoryofIllustration.com Home Page

($350.00 value)

DOUBLE-BONUS

RESERVE by May 2, 2024

TWO-FREE FEATURED ARTIST SPOTS
DirectoryofIllustration.com Home Page

($175 value)

WORKBOOK

Dynamic EXperience Edition (DXE)

Six (6) Slide SCREEN

 theAOI.com/folios
ONLINE PORTFOLIO
Included

ADWEEK ARTIST HIGHLIGHT
Includes One Highlight

Workbook.com PRO+ Premier Online Tier
Included

WORKBOOK INSTAGRAM TAKEOVER
Available

WORKBOOK RADIO PODCAST INTERVIEW
Available

WORKBOOK InFocus Email
Available

WORKBOOK Weekly Email
Available

SOCIAL #CAMPAIGNS
Included

BLOG & EDITORIAL FEATURES
(RSS & Artist Submitted)
Included

CO-BRANDED EMAIL OPPORTUNITIES

CO-BRANDED
DIRECT MAIL RE-TARGETING
OPPORTUNITIES

Limited Availability

CO-BRANDED 12-ARTIST
COMMUNICATION ARTS BACK COVER
ADVERTISING OPPORTUNITY

($600 
Additional Cost)

OPTIONAL TWO-PAGE

PROFESSIONAL PAGE DESIGN SERVICE

($450 Additional Cost)

Home Page

FEATURED JOB SHOWCASE

Always Included

DEDICATED EXPERT
PORTFOLIO & MARKETING CONSULTANT

Always Included

Pricing Table WordPress Plugin
Turn Sound On

Empower Your Career with All We Offer

Printed Book Ad

Studies show the observer of print values the information more than when it is seen online, retains the information longer, and spends more focused time reviewing it.

Distributes January 2025 

Two Portfolio Platforms

Workbook.com and DirectoryofIllustration.com PORTFOLIO PLATFORMS are the leading Illustration and animation, image-based searchable keyword websites for commercial and editorial art-buying professionals.

Exposure through December 31, 2025 

Social Media

Our social media platforms are powerful to our advertisers and buyers alike. We Like, Follow, and Share your art business posts. Throughout the year, we have weekly #hashtag campaigns that you can participate in.

Home Page Featured Image Spots

DirectoryofIllustration.com Home Page
Drive more traffic to your portfolio and website ($87.50).

WORKBOOK DXE

Dynamic EXperience Edition (DXE)
Video, audio, and stills combined to create a new digital experience for the creative viewer.

theAOI.com/folios

Each Full-Page WB/DI 2025 Artist Advertiser receives a FREE 20-image portfolio for one year with the ASSOCIATION OF ILLUSTRATORS (AOI)

ADWEEK Artist Highlight

Daily Artist Highlights are posted to a dedicated Directory of Illustration page. ADWEEK WIRE weekly emails are promoted to a curated list of 50,000 ($250 per Artist Highlight).

Instagram Takeover

One day of posting your images on our Instagram ($200).

WORKBOOK Radio Podcast Interview

We will conduct your interview and post it on Workbook Radio ($200).

Direct Mail Re-Targeting

Dripped daily over the course of one month, co-branded Direct Mail Postcards are mailed to re-engage website visitors. 

Dedicated Email

Weekday co-branded, dedicated emails featuring ONLY you and your work ($350 – $750 per email, depending on options).

Trade Advertising

Regularly place ads and editorials in the digital leading industry source of news and insights serving the brand marketing ecosystem.

World Illustration Awards

Presented annually by the Association of Illustrators (The AOI) in partnership with the Directory of Illustration (DI) in the USA. This high-profile competition is juried by distinguished professionals from the global illustration industry. 

Blog & Editorial

Featuring artists, relevant industry news, awards, events, and projects — every advertiser is welcome to participate as a Guest Contributor to post original content as often as you like. 

Market Consulting

Our dedicated marketing and creative consultants are top professionals and have expert experience to genuinely help you with marketing strategy, achieving goals, problem-solving, and portfolio development. 

Join WORKBOOK’S Directory of Illustration 2025

  • Immediate online promotion upon reservation.
  • Active portfolio for up to two years through December 2025.